aboutWhat is Feel J-Scent?
This is a project for the fragrance brand, ‘J-Scent’ with its Japanese motifs,
that seeks to capture the essence of something invisible: fragrance.
Immerse yourself in the world of J-Scent through Japanese culture and art
that knows no bounds and that reverberates with all five senses.
projectNo. 1 is the world of
fragrance x music video
The first project is a music video world created by omoimegurasu,
an artist who also worked on J-Scent’s web design.
J-ScentBlack Leather
For the detail
J-ScentBlack Leather
The scent of aging, smoky black leather, evoking a sense of melancholy. Opening with leather top-notes laced with hints of bergamot, this scent is filled with romance from the black leather touch that gives a sense of melancholy, to the unexpectedly captivating sexy nuances of jasmine flower and the lingering scent of smoke.
Top Notes : Leather, Bergamot
Middle Notes : Tobacco, Jasmine
Last Notes : Oakmoss, Amber, Musk, Vanilla
Received the Best New Niche Fragrance for "Pure Beauty global awards 2019" sponsored by the UK publishing company HPCi media.
Music artistomoimegurasu
For the detail
Music artistomoimegurasu
A man and woman experimental musical duo who have combined digital music and Japanese dance in their projects. Creators of words, sounds, light, visuals and jewelry. Creating new things, interesting things.
You
Born in Oita Prefecture. Lyricist, music video director, jewelry designer, and worked on projects as art director and camera director.
A popular artist who sells hundreds of pieces every month from her handmade jewelry line, “Rikashitsu to Jikkenteki Sakuhin.”
Nanri
Born in Fukuoka Prefecture. Sound director. Songwriter, music arranger, designer. Arranges music for various artists, and also works on websites, DTP, and product design.
video
Video created by You of omoimegurasu.
Using a kyo-sensu (Kyoto paper fan) scented with Black Leather, a Japanese ambience is created.
music
Using J-Scent’s ‘Black Leather’ as inspiration, omoimegurasu wrote a new song.
Writing the SongCreating a song from a fragrance was a first for omoimegurasu, but we made new discoveries in the connection between sound and scent, and so it was a valuable experience. The mysterious and smoky allure of ‘Black Leather’ was reimagined through Yu’s low and scratchy vocals mixed with the deep echoing reverb effects. From there, the changing kick and bass gradually built up the elegance and sheen. The jacket design was produced using these concepts of creating the music and putting them into a concrete image. - omoimegurasu Nanri -
2019.11.1 DIGITAL RELEASE!!
omoimegurasu
Black Leather
- spotify player-
*Spotify is a digital streaming serviceWhen you download the Spotify app, you can listen to the playlist’s full version. Listen on Spotify Listen on other distribution sites [Platforms] iTunes Store, Apple Music, Spotify, YouTube Music, Prime Music, Amazon music unlimited, Google Play Music etc.
Production Interview
The world of ‘Black Leather’ created by the duo of omoimegurasu.
We asked them to look back at this experimental project which
tries to represent “fragrance” through music and video.
As producers and artists, what was it like for these two to work on this project?
What processes did they go through to bring “Black Leather” to completion?
1.Composition
What was important to you when creating the musical interpretation of the fragrance, “Black Leather?”
We wanted to create something that would convey the ‘flow of air’ that your body feels when you smell a fragrance. To create the breadth and echoing of sound, we used an effect called reverb. We would carefully adjust each instrument to bring about just the right stretch of sound, depth of echo, and size of space, so that it would eventually become the closest thing to what I felt when I smelled this fragrance.
2.Arrangement
What kinds of effects and expressions did you include in “Black Leather?”
omoimegurasu often uses sounds from around us. Like the sound of a ventilation fan, or paper tearing, or the sound of a pencil writing.
With “Black Leather,” you can hear an intermittent ticking from left to right near the end of the song, and that was made from recording the buzzing sound that occurs when you pull the jack cable out of an electric guitar. We took those sound waves and chopped them up and rearranged them. Using sounds that aren’t made from musical instruments is what makes music arrangement interesting.
3.CD jacket
What was particularly important to you for the jacket design of “Black Leather?”
We wanted to represent the sophisticated mystery of the last note through the bluish purple that envelops the purple tobacco smoke that is the middle note, which hangs in the air behind the leather top note.
4.Video
Was there anything specific in the direction that was unique to “Black Leather?”
Because the fragrance is unisex, I decided against using bright red lipstick. I used darker colors and lighting than usual to make it more bewitching, and tried to really be conscious of the feel of the skin of a Japanese man and woman.